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The Ryde was born in Laguna Beach circa 2002 when Matt Allen and Mike Figueroa joined forces in an effort to rid the action sports industry of tired logo based designs. Amazingly since then things have taken an increasingly art based approach in the t-shirt lines of those other companies.

Robb met Mike and Matt at a surf convention in San Diego and offered his internet marketing expertise to grow their business. Two years later The Ryde was experiencing exponential growth, and was soon acquired by a larger surf clothing distributor.

The Ryde project:

• Increased conversions of sale in e-commerce site
• Increased visibility in search engines (SEO rankings)
• Built a network of bloggers to review The Ryde’s products
• Organized PR campaigns to boost offline visibility
• Viral and social media optimization
• Back-end systematizing to streamline fulfillment
• Email marketing setup and implementation

The Ryde’s goal was never to become the next Billabong. Ironically enough, Billabong did end up acquiring The Ryde. Today Mike and Matt retain creative freedom over their baby while enjoying the financial backing of a corporate giant.

Tags: Internet Marketing, Project Management, The Ryde